Kourtney Kardashian lived the "overshare" mantra by allowing cameras to film the birth of her daughter Penelope Scotland in July, finally airing on last night's Keeping Up with the Kardashians season finale.
With partner Scott Disick by her side, and sisters Kim and Khloe, half-sisters Kylie and Kendall, and brother Rob in the same room, the 33-year-old shocked millions of US viewers when she took the initiative of pulling out her baby girl herself.
Now we've all seen those birthing videos at school so there's nothing to really get squeamish about watch the joyous, and somewhat gooey, moment above.
"Kourtney just loves to pull out her own children," Khloe said on camera.
"It's such a magical feeling to say hello to my baby girl," said Kourtney, mother of two-and-a-half-year-old Mason, and now two-month-old Penelope.
Some viewers weren't as touched by the experience, taking to Twitter to call it "creepy" and "gross".
At least Kourtney did one better than mum Kris Jenner she actually found a way to capitalise on her daughter's fame while she was still in the womb!
Meanwhile, Kourtney lets Kim's famous behind and boobs get the most air time in the first promo released today for the next season of their spin-off Kourtney and Kim Take Miami. And here we were thinking it was an ad for a softcore adult flick! Watch for yourself and decide: