Other TV networks observed the annual remembrance at 8:46am the exact time the first of two planes hit New York's World Trade Towers eleven years ago meanwhile NBC focused on Kim Kardashian's mother talking about her latest breast enhancement and urging other middle-aged women to check that their implants aren't "past their use-by date".
A rep from NBC News has stood by their decision not to observe the moment's silence, arguing that TODAY "dedicated a considerable amount of time to September 11 coverage" before and after the interview.